The infrastructure of global leadership.
OTA Media is the first vertical AI platform for human leadership IP. We measure leadership rigorously through the Leadership Index, rank it editorially through The Fifty and the Global 100, calibrate it conversationally through Hello Li, and by 2027 open it as a marketplace through the OTA Network. The ambitious are not content. They are infrastructure. We build the rails.
Six dimensions of how you lead.
Strategic Vision
How far ahead you see, and how clearly you translate the horizon into a direction others can follow.
Influence Architecture
How you build the coalitions, trust and leverage that turn a position into real organisational power.
Decision Intelligence
How you hold uncertainty, weigh evidence, and commit under incomplete information without freezing.
Adaptive Resilience
How you absorb shock, recover, and keep a team steady when the plan meets the real world.
Operational Gravity
How reliably intent becomes outcome. The mass that pulls plans into finished, shipped reality.
Innovation Catalysis
How you provoke new thinking, and give an organisation permission to try what it has not tried before.
Six dimensions. Fifteen archetypes.
Every pairing of the six dimensions resolves to a distinct leadership archetype. Take the assessment and the machine tells you which one is yours, and what it means for how you build, decide and lead.
Hello Li is now on iPhone.
The agentic AI for modern leadership. Calibrated to how you actually lead. Agenda+, Broadcast, and voice mode in your chosen cast voice, measured by the Leadership Index. Free to install on the App Store; Pro is £99/year.
Built on the modern AI stack. Trusted from central banks to frontier AI labs.
OTA Media has collaborated with organisations operating at the highest levels of decision-making across finance, government, technology and culture.
OTA Media is a member of Anthropic's Claude for Startups, the NVIDIA Developer Program, and Google Cloud and NVIDIA's Community for AI Builders. Hello Li is built on the NVIDIA Riva stack with conversational intelligence by Claude.
The leaders we’ve featured.
Two hundred leaders have sat with OTA Media: London Stock Exchange, Google, Mansion House, Bank of England, Grocers’ Hall, St Paul’s Cathedral. From boardrooms to remote rooms, we connect with the ambitious people shaping industries.
Off The Agenda × Bank of England.
Recorded inside Threadneedle Street with Afua Kyei, Chief Financial Officer of the Bank of England. The first OTA Media editorial production hosted at a UK central bank.
The methodology.
A six-dimension psychometric assessment, twenty-four scenario-based questions, fifteen archetypes. The empirical layer beneath every other OTA product.
The editorial cohort.
The annual ranking of the most influential leaders shaping UK economic growth, and its international companion. Calibrated by the same methodology that grades the Index.
Your Agentic AI Thinking Partner.
Calibrated to how you actually lead. Voice-first, archetype-aware. Measured by the Leadership Index, the methodology behind The Fifty 2026. Live on the App Store.
The editorial layer.
The podcast and the events programme, the original OTA Media surfaces. The cultural substrate of the platform, where the methodology meets the people it measures.
Founded on a single question.
OTA Media was founded by Edwin Danso in 2021 as Off The Agenda, a podcast for the conversations that don’t make it onto a corporate diary. In 2026 it became the company building the infrastructure underneath leadership itself.
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